Yous've made the work and you're set up to first selling.

The only matter holding yous dorsum from building your art business empire is choosing the right proper name.

You know you lot want it to be perfect, but do you realize merely how important it can be for setting yous upwardly for success in your art career? Your name can ready the tone for your entire business. And, you desire to exist taken seriously by customers and collectors, correct?

Choosing the right name for your art business organization might be simpler than you think, though. Accept a look at these naming guidelines, and your dream art business will be up and running in no time.

Consider Using Your Own Name

There are a few dissimilar reasons why using your own name might exist the best option, with the first being: it's original. And, what could be a improve manner to convey that your fine art is original, as well?

Remember, it'due south all well-nigh branding. One of your biggest selling points every bit a fine artist is that your art isn't mass-produced, so going with your own name instead of something anyone could choose illustrates the unique value of your art.

2nd, using your name for your fine art business puts a person backside the art, and we can't say enough virtually the importance of building an emotional connexion with your buyers. It's a lot harder to plow away from a sale once they connect your proper name and art'southward story with the art on the table.

Finally, think about how you want to be remembered. It would have been pretty weird if Picasso went downwards in history equally Abstract Creative, right? Famous artists are recognized by their names, so why non kill two birds with one rock and start getting your proper noun out at that place.

What Else Should You Remember Nigh?

Make sure to clearly identify what you practise and help potential buyers find y'all online by calculation a keyword to your name like "art", "creative person", "fine art", or "studio". If you have a medium that you lot have developed and intend to work in for your career, consider adding that equally well. Just, exist aware that if yous add "oil painting" or "pastels" to the cease of your proper name, it could be limiting if you ever decide to switch mediums.

If your ain name is too hard to pronounce or is too common, consider the alternatives. For example, the proper name y'all cull for your art business could be your full proper name with a heart initial, just your terminal proper noun paired with "fine art", and and then on.

Keep in mind not to brand your business organization proper noun too long, since you'll be using information technology for a website URL and social media accounts. People need to be able to remember it! And while you're at it, be sure that any abbreviations it forms or initials you use are appropriate.

Fine art by Sarah Smith may exist an obvious choice, only information technology could spell problem in the end.

Lastly, you tin can always utilize a more than artistic name for services you lot provide, similar a podcast or workshop, explains Art Biz Motorcoach Alyson Stanfield, as long as y'all keep your business organization proper name close by.

Be Consequent

Whatsoever you cull, be certain to double check—especially before you print upward whatsoever marketing materials—that it'south not already taken. Nosotros're sure you don't want to deal with any legal battles. Plus, you are going to need a website and social media accounts with a consistent fine art business name and so customers can find you. So, encounter what's bachelor, continue your brand in mind, and you'll be on your way to selling your art.

Become your art business organized from the start. Sign upward for your 30-day free trial of Artwork Annal today.